Project Description

Project Brief

Update request for the logo “Bruxelles BABEL” and creation of a printed general guideline.
We needed to find a way to insert “Tremplins” (ASBL creator of the projet Bruxelles BABEL) without over-weighting the logo

After some graphical research, the idea came to create a “base” which would hold the “Bruxelles BABEL”, a strong support for the project and keep harmony in the font  style.

White background

Dark background



Having as basis the old version of the logo “BABEL Brussels”, we created the graphical guidelines combining the different elements, business card, letterhead, envelope … a visual identity based on bright colors taking up the style graphic logo.

Simple and harmonious visual identity.

Project Planning 33%
R&D 55%
Graphic design 70%