Project Description

Project Brief

The request was simple we had 3 keywords “Jazzy”, “Classy” and “Michael Jackson”. Little Collin is a classically trained singer – musician – composer – songwriter from Brussels (Belgium). Under his casual and quite seductive manner, this artist wanted to have all those for  his image.

The Challenge

Little Collin takes his major influences in soul music as well as pop music Michael Jackson being his rule model we had to figure out a way to underling the Jackson image without being copied.

The Solution

We used shadows based on photos we took of the artist, and we implemented a New York jazzy feel to it.


The Skills Needed To Produce Brand Excellence

Graphic Design



Brand Strategy